Every groom a checkup. Every touch an act of care.

Our Manifesto

We believe grooming should do more than make dogs look good: it should help them live better. At Well Groomed Pets, every visit is a step toward wellness, blending care, compassion, and expertise to keep pets healthy, happy, and thriving.
We’re here to elevate the grooming profession, giving every groomer the respect, education, and opportunity they deserve. Their artistry, skill, and heart are the foundation of our mission, and the future of pet wellness.
And we empower our franchise owners to grow with purpose. To build businesses that inspire, lead with compassion, and make a difference in their communities: one groom, one pet, one family at a time.

Core Values

Compassion. Excellence. Empowerment. Community.
We believe in holistic pet wellness, elevating industry standards, empowering professional groomers, and giving back to the communities we serve.

A New Standard in Pet Grooming Was Born in 2022.

Well Groomed Pets began with a simple dream: to elevate grooming into a form of wellness care that truly improves dogs’ lives and to help pet parents see early changes in their dog’s overall wellness. What started as a single salon in Las Vegas quickly became a nationwide movement built on compassion, innovation, and trust. Founded on the belief that early detection saves lives, Well Groomed Pets bridges the gap between grooming and preventive health, helping every pet live a longer, happier, and healthier life.

Today, we’re a rapidly growing dog grooming franchise in the U.S., with data-driven systems, cutting-edge technology, compassionate teams, and a relentless commitment to canine wellness.

A Team With Experience That Leads With Purpose.

At the core of Well Groomed Pets is a leadership team with deep experience in franchising, veterinary medicine, marketing, artificial intelligence, and business innovation. Collectively, they bring decades of startup-to-exit success, operational excellence, and franchise growth expertise.
Beyond leadership, every member of our corporate team lives and breathes the Well Groomed Pets mission. They are compassionate professionals who believe in doing what’s right, people with integrity, kindness, and purpose. Their motivation goes beyond business; they want to see every pet live a healthier, happier life and every franchise owner achieve their goals while building a brand they’re proud to represent.
Our franchise owners are the heartbeat of Well Groomed Pets. Passionate entrepreneurs and community leaders, they share our vision for wellness-first grooming. Every day, they bring our mission to life: creating spaces where pets are cared for, groomers are celebrated, and families feel the difference of a brand built with heart and purpose.
Our groomers are the soul of every salon. Artists, caregivers, and wellness advocates, they combine skill, patience, and compassion to make every pet look and feel their best. Their dedication transforms grooming into something greater: a moment of care, connection, and love.

Our Promise to Pets, People, and Communities.

At Well Groomed Pets, we promise to always put wellness, safety, and compassion first. Every pet deserves gentle handling, expert care, and a groomer who understands their unique needs. Every groomer deserves respect, education, and a workplace that celebrates their craft. And every community deserves a trusted space where pets can live healthier, happier lives.
That’s our commitment, and it’s what makes every Well Groomed Pets salon truly well groomed.

Wellness. More than a quick look — a complete check.

Wellness. More than a quick look — a complete check.

Unlike many salons that offer a quick visual check, WGP performs a full wellness review every visit. We combine physical, physiological, and behavioral assessments to spot issues early and recommend follow-up care when needed.

What you’ll gain:

  • Faster identification of skin irritation, ear buildup, or lumps.
  • Actionable recommendations and care notes added to your PetProfile.
  • Peace of mind knowing grooming visits double as wellness checkpoints.

Services at
Well Groomed Pets

Full Grooming Service

Complete breed-appropriate haircut and styling, shampoo, conditioner, blow-dry, brush-out, sanitary trim, ear cleaning, and nail trim. Ideal for routine maintenance and breed-standard looks.
Duration: 60–120 minutes (varies by breed & coat).

Bath Service

Gentle bath with premium hypoallergenic shampoo and conditioner, towel & blow dry, and brush-out. Perfect between full grooms to refresh and maintain coat health.
Duration: 30–60 minutes.

Specialty Breed Grooming

Expert breed-specific cuts and scissoring for curly and textured coats, including pattern work, sanitary trim, and finishing touches to achieve the intended style. Hand-finished by experienced stylists.
Duration: 90–150 minutes.

Specialty Breed Bathing Package

Deep-clean bath, conditioning treatment for curl definition and coat health, thorough blow-dry and brush-out tailored for curly coats. Great for maintenance between full grooms.

PetProfile: personalized care tracked over time

Our PetProfile system records coat condition, product reactions, prior cuts, and wellness notes. Using AI, it recommends the optimal shampoo, drying method, and frequency for each pet — and flags changes in skin or behavior so our groomers and your vet can follow up if needed.

Why PetProfile matters:

  • Consistent results every visit.
  • Data-driven recommendations tailored to your pet.
  • Simple owner dashboard to view photos, notes, and upcoming appointments.

Certified groomers & industry-leading training

Every Well Groomed Pets groomer completes our rigorous training and must score 90%+ on the AKC Safe Groomer Exam (passing is 70%). Our education team is led by top celebrity groomers and covers breed-standard cuts, low-stress handling, and wellness-first procedures.

What you’ll gain:

  • Confident, skilled stylists who respect animal welfare.
  • AKC Safe Certified salons and staff at every location.
  • Ongoing professional development to keep techniques current.

Certified Partners & Standards.

We work closely with top industry partners to guarantee that our standards, techniques, and certifications align with the highest level of professionalism.